Frozen food’s growing role in Canada’s food system

Frozen food is playing a larger role in Canadian grocery baskets. This blog examines why frozen food is gaining momentum in Canada, how it is changing consumer behaviour and supply chains, and why it could play a growing role in strengthening Canada's food system.

Demand for frozen food has soared

Not long ago, the frozen aisle was associated mainly with basic vegetables, pizzas and a narrow selection of convenience meals. Today, consumers can choose from frozen fruits and vegetables, seafood, bakery products, ready-to-cook ingredients and restaurant-inspired meals. Freezing is no longer only a preservation method; it has become part of product innovation and value creation.

Advances such as individually quick frozen (IQF) technology better preserve taste, texture and nutritional quality. Processors have also moved beyond single-ingredient products, adding seasoning, portioning, meal assembly and specialized packaging to create higher-value foods.

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