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FCC KNOWLEDGE PODCAST - TALKING FARM AND FOOD - Season 3 - Business planning bonus episode: Let's talk about equity

Reference: FCC

FCC KNOWLEDGE PODCAST - TALKING FARM AND FOOD - Season 3 - Business Planning Bonus Episode: Let's talk about equity

To continue our discussion from Episode 6: Business plans – Creating one that fits your farm vision, Joel and Merle invite FCC Business Advisor Annessa Good into the conversation and they talk about the hard, but important discussions around equity – how to fairly allocate resources, especially to off-farm children.



 Listen to the FCC Knowledge Podcast HERE.

Presented by AgExpert. Software designed for Canadian agriculture.


Episode Resources

  • Check out the first part or this conversation in Episode 6 featuring Joel and Merle:


Show Guests

Joel Bokenfohr

Farm Credit Canada - Ag Transition Specialist

Joel has worked in agriculture in many different capacities, advising farms, food processors and policy makers on issues affecting the industry. His true passion is helping primary producers and farm families with decisions on transition planning, farm management and business structures.

Joel holds a degree in commerce and management from MacEwan University, master’s in economics from the University of British Columbia and agri-business certificates from Texas A&M and the University of Sao Paulo. Joel continues to farm in Sturgeon County, Alberta, with his family.

Connect with Joel Bokenfohr - LinkedInTwitterWebsite


Merle Good
GRS Consulting - Farm Business Management Consultant


Merle Good graduated from the University of Alberta with a B.S.C. degree in Agriculture Economics. His expertise has been in the area of Taxation and Business Arrangements and was the Provincial Tax Specialist for the Alberta Agricultural Ministry throughout his Professional Career. One of his career highlights was co-ordinating and personally speaking at the Professional Agricultural Tax Update for Professionals for 34 consecutive years, where over 700 accountants and lawyers attended to receive the latest business and taxation strategies from the Agricultural sector.

In launching his new Private Consulting Business, GRS Consulting, Merle will continue to focus on identifying and adapting financial management and tax-related strategies with unique business structures to meet the ever-evolving needs of Alberta’s Agricultural Industry.

Connect with Merle Good - Email


Annessa Good
Farm Transition Advisor - Farm Credit Canada


Annessa comes to FCC from GRS Consulting Ltd. (GRS), her family’s succession planning consulting company. She attended Mount Royal University, specializing in supply chain management, giving her unique insight into operational functionality on family farms.

Annessa recently moved back to the family farm and is currently going through her own succession rollercoaster. This experience has given her personal insight that she applies to her consulting work.

The motto she shares with clients: “Succession is the transfer of a business, while estate planning is the transfer of assets. Transition is a combination of both and is proactive rather than reactive.”

Prior to FCC, I worked for GRS Consulting, which is a private consulting firm that focuses on financial management and succession planning for agricultural producers. GRS Consulting is a leading-edge Succession Planning consulting company servicing over 250 clients per year. It is here, that Annessa has found her niche, providing a voice for the Younger Generation at the Succession Planning Table. Whether it be writing articles, sitting in on Client meetings or co-presenting with her father Merle Good, Annessa’s focus and passion is to ensure that there are business opportunities and most importantly business clarity, for the younger generation.

Connect with Annessa Good - Facebook / Linkedin 


FCC Knowledge: Talking Farm and Food

Agriculture is not only a way of life, it’s a business. Talking Farm and Food is a monthly podcast that highlights the stories and experiences of farm business entrepreneurs and the lessons they’ve learned along the way.

Join us as we talk to Canadian producers about their lives, their businesses, and the farm management topics you care about. If you’re looking for advice on money and finance, transition, managing people, strategy, leadership and more, this is the podcast for you.

Presented by AgExpert. Software designed for Canadian agriculture.