Do more with less: Next-gen automation boosts your existing parlor

FOR IMMEDIATE RELEASE
Contact: Robin Matthayasack, Director of Marketing – North America
robin.matthayasack@gea.com

ROMEOVILLE, Ill. [Sept. 22, 2025] – Labor strains and the pressure to milk more cows aren’t new challenges. But new milking automation capabilities can make a big difference in how you tackle them. Now you can get more from your existing facilities and team with the new GEA DairyProX, a semi-automated milking system designed to fit into your current parlor.

“With DairyProX, operators simply attach the unit and the rest of the milking process is handled automatically within the teat cups,” explains Matt Daley, president of GEA Farm Technologies, Inc. “You get the consistency advantages of robotic milking, with the speed and productivity of a conventional parlor – all at a lower investment, by utilizing your existing parlor and maintaining your current management practices.
Simplify the milking staff’s job

DairyProX redefines the operator’s role. Instead of managing multiple physically demanding steps in the milking routine, employees focus on just two: bringing in the cows and attaching the units.

The rest of the routine – including teat cleaning, stimulation, pre-dip application, fore-stripping, milking and post-dipping – happens consistently within the milking unit. The result is a predictable experience for the cow and peace of mind for the manager.

“With DairyProX, miking is a job more people can succeed at. It’s simple to train employees to use, simple to run and overall more enjoyable work,” says James Bringe, GEA milking equipment sales specialist. “When your team isn’t bogged down by repetitive, high-pressure tasks, the whole atmosphere in the parlor improves.”

Consistency that shows up in the tank

GEA's In-Liner Everything™ process controls the milking process from start to finish. It ensures every cow receives the same quality prep and sanitation – every milking, every shift, no matter who is running the parlor. Teat cleaning, stimulation, fore-stripping and dipping procedures are performed with precision. Each milking unit is sanitized between cows, which is something few farms have the time to implement today, but has demonstrated significant benefits in minimizing cross-contamination of bacteria.

This proven technology has already delivered results in GEA’s robotic milking systems – and is now adapted for use in conventional parlors.

Cows that are consistently prepped are proven to respond positively with:

• Higher milk flow rates
• Shorter unit-on times
• Fewer bimodals
• Lower somatic cell counts
• Improved teat-end health

“The system behaves like your best performing milker, every time,” says Bringe. “That consistency shows up in improved milk quality and udder health.”

Built for productivity and payback

DairyProX is designed to be compatible with any brand of conventional milking equipment – from basic detach systems to those with full metering capabilities. Its modular components and dealer-friendly installation make the system easy to implement, maintain and service.

“While individual return on investment will vary by farm – some may milk more cows, some may be able to reduce labor units, or some may see better milk premiums – most producers can expect an ROI in less than three to five years,” says Bringe. “We’ve engineered the DairyProX with total cost of ownership in mind – simplified parts, sanitary design and minimal downtime.”

A step forward for the industry

“DairyProX represents an exciting step forward in how GEA is helping dairies thrive today – and prepare for tomorrow,” says Daley. “This system brings together the best of all we have done in the past and applies it in a simple way that helps more dairies navigate labor pressure, facility constraints and rising input costs.”

From celebrating 100 years of the SURGE bucket milker last year to introducing next-generation automation this year, GEA continues to prove how its legacy of innovation powers the future of milking.

“GEA has a long history of meeting producers where they are with practical solutions that grow alongside their needs,” says Daley. “DairyProX is the latest example of that commitment – providing tools, technology and support to help them improve efficiency, protect animal health and sustain long-term success.”

DairyProX will be available in North America at the end of this year for parallel parlors with a subway. Additional parlor types and regions will follow.

See it at World Dairy Expo

The GEA DairyProX will make its debut at World Dairy Expo. Attend the Knowledge Nook presentation on Wednesday, Oct. 1, at 10:30 a.m. to learn how this technology will help streamline milking workflows, improve throughput and deliver consistent results. Visit the GEA booth at EH 2101B-2305.

With the right tools and strategy, you can gain more control over your milking parlor and accomplish more with the team and equipment you already have. Contact your local GEA milking equipment dealer to learn more about DairyProX.

About GEA

GEA is one of the world’s largest suppliers of systems and components to the food, beverage and pharmaceutical industries. The international technology group, founded in 1881, focuses on machinery and plants, as well as advanced process technology, components and comprehensive services.

With more than 18,000 employees, the group generated revenues of about EUR 5.4 billion in more than 150 countries in the 2024 fiscal year. GEA plants, processes, components and services enhance the efficiency and sustainability of customers’ production. They contribute significantly to the reduction of CO2 emissions, plastic usage and food waste. In doing so, GEA makes a key contribution toward a sustainable future, in line with the company’s purpose: “Engineering for a better world.” GEA is listed on the German MDAX, the STOXX® Europe 600 Index and is also a constituent of leading sustainability indices DAX 50 ESG, MSCI Global Sustainability and Dow Jones Best-In-Class World.

High-res images and video for download: https://broadheadco.egnyte.com/fl/MCQcD6fWVbXm

GEA_James Bringe.jpg: James Bringe is a milking equipment sales specialist with GEA Farm Technologies, Inc.

GEA_Matt Daley.jpg: Matt Daley is president of GEA Farm Technologies, Inc.

GEA_DPX.jpg: The future of dairy is here with the new GEA DairyProX, a semi-automated milking system designed to fit into your current parlor. Gain more control of the milking process, simplify labor and boost milk quality.

GEA_DPX Compatibility.jpg: Designed to be compatible with any brand of conventional milking equipment, DairyProX redefines the operator’s job.

GEA_DPX Backflushing: Each milking unit is backflushed between cows, minimizing cross-contamination of bacteria.

GEA_In-Liner Everything.jpg: DairyProX's In-Liner Everything™ process ensures every cow receives the same quality prep and sanitation – every milking, every shift, no matter who is running the parlor.

GEA_DPX.mp4: Watch the DairyProX on the left complete a milking shift faster and more consistently than the conventional system shown on the right.