Diversifying export markets can help mitigate ag producers’ risk. This is important in Canada, a country which depends so heavily on exports. While it’s been a successful strategy for our four top crop exports, the challenges of 2019 highlight why we need to reach out to as many markets as possible.
In our latest trade report, Diversifying Canada’s agriculture exports: Opportunities and challenges in wheat, canola, soy and pulses, we outline the countries we see as having the most potential. We eliminated our ‘preferred’ markets where Canadian exporters already have a competitive advantage and defined the world’s largest and quickly growing importers - who aren’t already preferred buyers – as those with the most potential...Read More