The Casual Cattle Conversations Podcast: Connecting the Chain: Collaboration and Profitability in Modern Ranching

Connecting the Chain: Collaboration and Profitability in Modern Ranching

Raising irresistible cattle for feedlots, packers, retailers and consumers might be easier to attain than you think. Various marketing avenues and supply chains might focus on different qualities and characteristics but at the end of the day it all comes down to a desire for continuous improvement from ranchers.

“We spend a lot of time talking to retailers. The number one thing they're asking for after high-quality beef with consistency and security of supply is continuous improvement from producers,” says Ian Wheal – Founder and CEO of Breedr.

Ian and Suzy Wheal have spent over six years developing Breedr – a herd management and integrated supply chain app – to help ranchers collect, analyze and leverage their data with ease....




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