Chicken Farmers of Canada Launches New Campaign to Make Chicken the Ultimate Anytime Protein Snack

OTTAWA, July 9, 2025 — Chicken Farmers of Canada is proud to announce the launch of its latest national campaign, Chicken. Eat it Anytime. Designed to reframe how Canadians think about chicken, the campaign positions this versatile protein as the perfect snack for on-the-go lifestyles.

With health-conscious Gen Z and Millennials increasingly prioritizing protein—yet often reaching for processed bars and powders instead—this campaign offers a fresh perspective: Canadian-raised chicken is the nutritious, convenient option they’ve been looking for.

“The idea started with a simple question: why not chicken?” said Michael Laliberté, CEO of Chicken Farmers of Canada. “It’s time to think beyond traditional meals and recognize chicken as the go-to snack for energy, taste, and trust in every bite.”

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