Canada's Farm Whisperer Seeks Stable Expansion

Elaine Froese (pronounced ‘phrase’), CSP is a certified professional speaker, certified coach, and author who knows that generational Canadian farm families are a national cornerstone.

Over the next 10 years, 75% of farms will be changing hands, yet according to the Agricultural Census, only 8% of Canada’s farmers have a written transition plan.

Farm succession is a complex process and Froese is on a mission to guide farm families across North America to get unstuck, communicate better, find harmony through understanding, and secure a profitable farm legacy for future generations to come. The end goal is for everyone to be rich in relationships, and Froese’s passion is to share simple, practical, and actionable tools with farm families so they can talk about tough issues and get traction in their farm transition. Dubbed “Canada’s Farm Whisperer” by Faith Today magazine, Froese has been the go-to expert for farm families who want to work towards better communication and conflict resolution.

Elaine Froese and this multi-faceted team of expert coaches are quickly mapping out the North American farm family dynamic and are ready to take the bull by the horns to figure out how to kickstart the discovery process.

At present, 197,045 farm families call Canada home and 98% are family owned and operated. Until now, Froese has been Canada’s top trailblazer in farm succession planning and conflict resolution, but the time has come to bring even more guidance and fulfillment to as many farm family tables as possible by expanding her dynamic team of multi generational agri-pros, each with a unique coaching outlook and extensive agriculturally-based background.