The Casual Cattle Conversations Podcast: Breaking Down Profitability: Expenses, Goals and a Path Forward

Breaking Down Profitability: Expenses, Goals and a Path Forward

Profit. It should be a reality—not just a wish—for today’s ranchers. But getting familiar with your books and understanding profitability can feel overwhelming and time-consuming.

So, where should ranchers start if they want to build a profitable operation they can someday pass on?

“We start planning for profit by first setting a goal,” said Patrick Jones, regenerative ranching advisor at the Noble Research Institute. “That goal can be anything—from a specific income target for the year to a certain return on investment. We set the goal, then manage expenses to reach it.”

But if goals can vary by operation, what makes a good one?  ... 



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