Breaking Boundaries: Selling direct to international markets

Marketing agri-food products in Canada has many roads, though many are untravelled. Each year, international marketing continues to evolve, and while it may be challenging, it’s certainly not impossible. And it could be right for you.

Beef abroad
Russ Mallard, CEO of Atlantic Beef Producers in Prince Edward Island, says trade missions can open a world of possibilities to food processors. During his tenure as president of Canada Beef, he went on a trade mission to several Asian nations. While there, he saw a real opportunity for ABP to expand to new markets.

“I thought, if we can send fresh P.E.I. tuna to Asia, maybe we could sell beef,” he says.

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