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The Casual Cattle Conversations Podcast: Avoid Costly Bull Mistakes: Genomic Solutions for Smarter Ranching

Reference: Podcast Corner

Avoid Costly Bull Mistakes: Genomic Solutions for Smarter Ranching

July 14, 2025 |  Written By Shaye Koester


Bull selection. It’s a process every rancher can relate to—whether you're buying a live animal or frozen genetics. It also comes with a mountain of decisions, risks and opportunities as producers sort through catalog after catalog each year.

“The first risk of bull selection is not clearly defining what you need in a bull,” says Marty Ropp, founder of Allied Genetic Resources (AGR). “The opportunity in bull selection comes in creating that definition and utilizing technology that allows you to precision mate your cows.”

Helping commercial cow-calf producers define their genetic goals and access precision breeding tools is exactly what the teams at AGR and Top Genomics aim to do through the RightBull program.  ... 






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