The Casual Cattle Conversations Podcast: Avoid Costly Bull Mistakes: Genomic Solutions for Smarter Ranching
Thursday, July 17, 2025
Reference: Podcast Corner

Avoid Costly Bull Mistakes: Genomic Solutions for Smarter Ranching
July 14, 2025 | Written By Shaye Koester
Bull selection. It’s a process every rancher can relate to—whether you're buying a live animal or frozen genetics. It also comes with a mountain of decisions, risks and opportunities as producers sort through catalog after catalog each year.
“The first risk of bull selection is not clearly defining what you need in a bull,” says Marty Ropp, founder of Allied Genetic Resources (AGR). “The opportunity in bull selection comes in creating that definition and utilizing technology that allows you to precision mate your cows.”
Helping commercial cow-calf producers define their genetic goals and access precision breeding tools is exactly what the teams at AGR and Top Genomics aim to do through the RightBull program. ...

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