The Casual Cattle Conversations Podcast: Attract More Buyers with Value Added Programs

Attract More Buyers with Value Added Programs

Value-added programs aren’t new to ranchers, but that doesn’t mean they are being utilized to their fullest potential. For the right cattlemen, they make a difference in profitability and reputation for years to come.

Why do these programs make such a difference to the entire beef supply chain?

“What it signals to buyers is that you as a producer are serious about quality. You want to be transparent and trustworthy and more committed to animal health and productivity,” says Jeananne Drouhard, Value Added Department Team Lead at the Red Angus Association of America.

Value-added programs also help cattle stand out without the need to change many management practices.

“Verified differentiation is the biggest thing. We see a lot of cattle going through the marketplace and being able to add more information and documentation to your calves sets you apart,” says Drouhard. “Aligning with the practices that you may already be doing in your operation and adding that extra documentation allows for a larger access in the marketing channels.”.... 



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