'Anything but American' food movement in Canada

Walk into a Canadian grocery store today and you may notice something different. There is a resistance unfolding in the aisles marked by maple leaves and “T’s” identifying Canadian products and those directly impacted by tariffs. Shoppers are no longer just choosing what is fresh or affordable, they’re choosing what feels right to them. In 2025, that increasingly means buying anything but American.

This shift in consumer behaviour is reshaping Canada’s food supply chain. While the United States remains Canada’s largest trading partner, food imports from south of the border are declining. Canadians are turning to other countries and to domestic suppliers. The movement is bringing hope to Canadian food businesses, but it’s also revealing a few limitations of our food system and the complexity of consumer choices.

Domestic food dominates Canada’s processed food supply

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