The Casual Cattle Conversations Podcast: Alternative Ranch Revenue: Does Influencing pay off?

Alternative Ranch Revenue: Does Influencing pay off?

Coming back to the ranch doesn’t come without a price. More often than not it may require adding a new enterprise to pay for an additional salary, or holding down a job in town to make up the difference.

However, the rising generation of ranchers has become more creative with ways to create this alternative revenue and still ranch through the use of online platforms and social media.

Tucker Brown is one example of how social media influencing has created a positive impact on the ranch and his family.

“I could either come back if there was a job available or I could come back with a business plan to grow the ranch to bring more income to pay for my salary,” says Tucker. “I kind of did a mixture of both those right away.”.... 



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