6 tips microbreweries can adapt to an evolving market

Creating an economically sustainable microbrewery has become increasingly challenging. Fluctuating ingredient costs, tariffs and shifting consumption trends are just a few of the barriers that microbreweries face. The Canadian Craft Brewers Association says that in 2023-2024, 70 Canadian breweries closed, resulting in 875 jobs lost and $170 million in lost economic output.

FCC Senior Economist Amanda Norris notes that Canada has two large brewers capturing approximately 80% of revenue, leaving 20% to share among many smaller brewers.

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