3 key CPG trends shaping the industry in 2026

For the past 13 years, TELUS Agriculture and Consumer Goods has conducted an annual large scale food and beverage study of consumers to uncover key CPG industry trends. This study surveyed 3,098 consumers aged 18+ across the US, UK, and Australia. The sample was balanced to reflect each country’s census distribution by age, gender, income, ethnicity and region. Conducted via the TELUS Shopper Insights research platform, the survey examined shopping behaviour over the past year across 18 major food and beverage categories.

In this report we found:

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