2026 Dairy outlook: The ‘protein craze’ makes waves in the dairy sector

Whether it’s a general shift in consumer preferences, the surge in widespread adoption of GLP-1 drugs in North America, and/or the growing influence of social media personalities, there is little doubt that demand for protein and protein-added products is on the rise. In response, regional marketing boards in both western and eastern Canada are changing how producers will be paid for milk components in 2026. In this blog, we break down the why and the so-what behind the ‘protein craze’ and what it means for Canadian dairy producers.

Consumers are seeking high-protein dairy in pursuit of healthy diets

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