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Younger plant-buyers thirst for knowledge

Reference: FCC

With fall colours on full display across much of the country and farmers hosting agri-tourism events paired with harvest, consumer experts say the on-farm experience helps set the stage for future loyalty and buyers – especially with the millennial and generation Z crowd.

Christina Mann, co-ordinator of Guelph-Wellington Taste Real local food initiative, says buyers who visit on-farm retailers seek authenticity and want to see production for themselves. Combined with a strong online presence to attract visitors, there’s also a need for digital information that helps consumers succeed with their purchases and brings them back for more.

“It’s in the court of the producer to educate them once they get there,” Mann says. “An on-farm visit can be fun, beautiful and informative.”...Read More