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Quebec cattle farmers want Beyond Meat to stop marketing itself as plant-based meat

Reference: FCC

MONTREAL - Cattle producers across the country are backing Quebec colleagues who have filed a complaint over a popular new meatless burger that is being advertised as "plant-based meat."

The Quebec Cattle Producers Federation says the marketing that goes with Beyond Meat's vegan products is misleading and contravenes Canadian rules. They're calling on the country's food inspection agency to intervene...Read More