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New demand index measures Canadian’s preferences for beef

Reference: FCC

Protein has been a hot topic on the dinner plate of Canadians. Plant-based proteins have received a lot of attention lately. But what do we know of the actual demand and preference for animal proteins? We introduce a quarterly demand index to measure consumption preferences for beef and other meats. The barometer reveals the preference for beef remains strong.

Beef consumption and preferences don’t always trend together
Canadian per capita beef consumption has been on a declining trend over the past several decades. There are multiple reasons, but economics play a role. Beef consumption declined 11.5% from 2013 to 2015, reaching a low of 16.12 kg per person. This coincided with retail beef prices rising 30.7% over the same period...Read More