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Food industry heavyweights struggle with consumers' changing tastes

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Buffeted by rising consumer taste for fresh ingredients, competition from upstarts and a tricky retail environment, 150-year-old Campbell Soup now finds itself having to rethink the business of soup.

It is a similar tale at Kraft, whose once-popular yellow and white cheese singles are no longer ubiquitous. And at Kellogg, which has seen demand for cereal go soft.

As the travails of these and companies show, iconic brands that dominated 20th century American supermarkets are having a much tougher time in the Amazon-Whole Foods era... Read More