Wales - Lamb for Canada

October 26, 2011

GLOBAL supply issues are opening a lot of doors for Welsh Lamb. And no where more so than in Canada.

Last week a container of Welsh Lamb was being readied for its nine-day trip to Toronto where a bridgehead for Welsh exports is being established.

Export health certificates have been secured as Wales seeks to take advantage of falling Kiwi and Aussie lamb supplies and a favourable exchange rate.

Lower lamb production in New Zealand means its exporters are now cherry-picking overseas markets, with China at the top of their list.

And now that, price-wise, Welsh Lamb is on a level playing field, overseas buyers are clamouring for a product that can out-compete its closest rival in terms of taste and freshness.

Laura Dodds, HCC's market development officer, said: "A 35% rise in the price of New Zealand lamb has given it parity with Welsh Lamb.

"It means the Welsh Lamb brand really works for a lot of importers.

"Canada is potentially a huge market for us.

"We're now looking at innovations in packaging which can extend shelf-life during transit."

Orders are pending for air- freighted Welsh Lamb, while bulkier deals are expected to be sealed in the wake of the Anuga food trade exhibition.

"Many of the people we have spoken to are amazed that Welsh Lamb can be reared naturally and can still be the weight it is," added Laura.

- Source: newsroom - meattradenewsdaily.co.uk

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